I’m headed to Atlanta to attend the Haven Conference later this week. I designed new business cards a few weeks ago and learned all about QR codes so I could add one to my cards.
What Is A QR Code?
QR stands for Quick Response. It is essentially a two dimensional bar code. When scanned it can take you to a specific web page. There are many free phone apps for reading them (i.e. QR Code Reader for iOS , QR Droid for Android and QR Code Reader for Windows Phone).
How To Create A QR Code
Here’s how I created the QR code for my business cards using the free site QRStuff.com.
1. Choose the type of link from the list. I chose Website URL.
2. Add the Website URL. I added my blog URL here but in hindsight, I should have used a URL shortener like bit.ly so I can track how many times the URL is scanned.
3. Choose a Foreground Colour. The color defaults to black but I chose to make it a dark blue to match the design of my business cards.
4. Click on DOWNLOAD QR CODE and save it.
How To Use A QR Code
QR codes are square. Make sure you keep the square dimensions if you resize it. Don’t make it too small to be noticed. It also may not work if it is too small. Test your QR code before you have it printed. I used Photoshop to put my QR code on my business cards and I was able to scan the code on my screen. I did hold my breath a little bit until my cards arrived and I was able to test my actual cards.
Here are a few ideas about where to put QR does:
- business cards – This is a quick and easy way to direct people to your website.
- scrapbook page – Do you have a fun video on YouTube that goes with a layout you scrapped? Add the a QR code that points to your video to your layout. Below is a layout from my creative team member Miranda. Here QR code is tucked in the bottom left corner of the layout.
- product packaging – Add a link to a product manual or warranty information.
- holiday card/newsletter – Add a link to your family’s photos or a video greeting.
- advertising – I have seen QR codes on the side of vehicles or on signs.
Keep in mind that not everyone will use a QR code so also add your link if you can. How do you use QR codes?